Market Background and Challenges

As consumers pay more and more attention to the quality of life, the demand for cost-effective bathroom products is increasing. However, the market competition is fierce, and AIIGO Bathroom needs to increase brand awareness and market share through innovative integrated marketing strategies.

Strategic Goals

The core goal of AIIGO Sanitary Ware is to increase brand awareness through multi-channel integrated marketing and ultimately establish a leading position in the field of cost-effective sanitary ware products. We will achieve this goal through the following measures:

• Enhance brand exposure: Use multiple channels such as digital marketing, offline promotion and public relations activities to improve overall brand exposure.
• Precise market positioning: Through market research, we can accurately identify the target customer groups and adjust product lines and services according to their needs.
• B2B channel development: Focus on the B2B market and enhance customers’ trust and reliance on the brand through customized solutions and high-quality services.

Integrated Marketing Strategy

In order to achieve its strategic goals, AIIGO Sanitary Ware will implement a multi-channel integrated marketing strategy:

1. Digital Marketing

Increase brand online exposure through social media, content marketing and search engine optimization (SEO). Use targeted advertising to achieve high returns at low cost.

2. Offline activities

Participate in industry exhibitions, hold brand-exclusive events, strengthen interaction and communication with potential customers, and enhance brand credibility and reputation.

3. Media relations

Enhance the company's visibility and influence in the industry through press releases, industry reports and media cooperation.

Effect Expectation and Monitoring

We will evaluate the effectiveness of the strategy through a series of KPIs (Key Performance Indicators), including:

• Increased brand awareness: Monitored through NPS (Net Promoter Score) and brand awareness survey data.
• Market Share Growth: Track sales data and changes in market share.
• Customer satisfaction: Assessed through B2B customer feedback and satisfaction survey data.

Summarize

AIIGO Sanitary Ware will enhance its brand awareness and market exposure through a multi-channel integrated marketing strategy, combining the high cost-effective product features with market demand. The goal is to establish its leadership in the mid-to-high cost-effective sanitary ware market, enhance customer trust and brand reliance, and thus achieve sustainable business growth.